Customer Lifetime Value Template. 

There’s a reason why many experts insist LTV is the most important metric for your startup. The data points you gather for the LTV formula can help assess the overall health of your company. Not only does LTV provide insight into the long-term trajectory of your startup, but it also gives immediate insight into specific areas that need improvement. 

• Automatically calculate your cost to acquire a customer. 
• Enter basic metrics to model your customer lifetime value. 
• Determine where your company needs to deploy resources.